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In recent years, the new technology of the rubber industry has developed rapidly, and has been updated rapidly. In particular, the rubber products in the non tire field have developed faster, with higher and higher requirements for enterprises, and are developing towards functionality*** According to the statistics bureau, in 2015, the main business income of industrial enterprises above designated size in China's rubber and plastic products industry was 3086.66 billion yuan, up 4.1%; The total profit was 188.35 billion yuan, up 4.6%. However, due to the limitations of production technology, it often fails to meet the requirements of foreign laws and regulations, and thus has encountered various degrees of off shelf recall and other penalties.

In view of various technical barriers to trade in various countries, the compliance awareness of Chinese people has also been improved in off the shelf recalls again and again. They hope to meet the requirements of laws, regulations and standards of exporting countries, but due to the lack of professional compliance means, how to deal with it has become a problem faced by many enterprises.

Understand product and technical barriers to trade

First of all, we should know the whole material composition of our rubber products. Through reasonable supply chain management, timely request and transfer product component information, and identify possible high-risk components as the focus. Secondly, understand the use of their own products in the sales process. When the use of products of the same composition is different, the responsibilities and obligations that they need to perform will also have corresponding differences. In particular, some high-risk components under some uses can be exempted, that is, they are not restricted by technical barriers to trade. * *, Learn about the supervision of technical barriers to trade in the target market according to the use of products, and judge the compliance of their own products in combination with the regulatory scope, restricted substances, responsibilities and obligations mentioned in the technical barriers to trade, so as to prevent the occurrence of "bullying" by foreign buyers.

Understanding the technical barriers to trade and the composition of our products can respond to the components in question at the time of * * *, avoid unnecessary investigation costs, reduce losses, and use reasonable scientific and technological means to replace harmful substances in a targeted manner, making plans for future export trade.

Actively establish internal conformity assessment mechanism

Enterprises should refer to the requirements of international standards, certification marks in the industry, regulations and directives of exporting countries, and establish strict internal product safety assessment systems or standards in combination with the above technical data. Product safety assessment can be targeted at different markets, or can be used for global compliance (global compliance costs are large, and advantages are large). The development of strict safety assessment may increase the cost at the initial stage, but it can save a lot of testing and certification costs in the later stage, and also avoid unnecessary losses.

Establish and improve the pre * * * mechanism of technical barriers to trade

Enterprises should establish information centers and databases, organize special manpower and physics to study the technical barriers to foreign trade system, timely collect, sort out and track foreign technical barriers to trade, and establish a technical barriers to trade database. Of course, this will increase the operating costs of enterprises. Enterprises can choose to join the information centers and databases of third-party organizations or * * * organizations, The third-party organization or * * * organization will feed back the pre * * * information to the enterprise at * * * time, so that the enterprise has sufficient time to respond to TBT updates.

Strengthen the interaction mechanism between professional institutions, social organizations and enterprises

Taking Zhejiang Province as an example, the information channel of technical barriers between social organizations or professional institutions and enterprises in Zhejiang Province is not yet unblocked. According to the survey results of 615 randomly selected export enterprises in the province, 38.67% of enterprises obtained information about technical barriers from customers, 18.78% obtained information about technical barriers from * * * institutions, 13.69% obtained information about technical barriers through * * * announcements, and 10.55% obtained information about technical barriers from associations. However, enterprises have a strong demand for guidance and assistance from social organizations and professional institutions. Among the 615 enterprises surveyed, 76.68% hoped that associations and social intermediaries would help enterprises to deal with technical barriers by organizing technical advisory services, providing * * * information and holding special training courses. It can be seen that the demand of Zhejiang enterprises for obtaining information on technical barriers and professional response guidance and assistance has not been effectively met, and the interaction mechanism between professional institutions, social organizations and enterprises needs to be strengthened.

Therefore, we should improve the interaction mechanism between professional institutions, social organizations and enterprises to achieve timely transmission of technical barrier information to enterprises, effectively deliver professional technical services to enterprises, and help industry organizations and technical institutions learn about enterprise needs and improve their research capabilities, so as to improve the effectiveness and professionalism of responding to technical barriers.

When dealing with international technical barriers to trade, enterprises should give full play to the role and functions of third-party compliance agencies, * * * organizations and professional industry associations, that is, based on the international market, conduct research and external exchanges on the production scale, supply and demand relationship, price level, innovation ability, technical regulations and standards, product structure and a series of other situations of various industries, and establish a good trade pre * * mechanism, Timely provide enterprises and relevant * * * departments with dynamic data and analysis of domestic and foreign markets * * *, provide decision-making basis for enterprises' production and operation, and assist * * * to negotiate with other member countries to resolve various trade disputes within the scope of WTO rules.